18 Capital

18 Capital under Shanda Games is the first and largest investment fund in the interactive  entertainment industry in China. It invests in all business entities intended to engage in the online games industry, including: seed, early, growth, pre-IPO, covering various aspects such as MMO, WEB GAME, CONSOLE GAME, SOCIAL GAME, MOBILE GAME, etc.

Since the announcement of the “18 Project” fully started made by Mr. Chen Tianqiao, CEO and President of Shanda Interactive Entertainment Limited in the ChinaJoy Games Industry Summit Forum, on July 11, 2007, 18 Capital, the first fund dedicated in the interactive entertainment industry and the first fund with successful cases in China, has not only provided business pioneers sufficient capital guarantee in finance aspect, also provided them with wide open sharing of all platform sources accumulated by Shanda Interactive in the recent decade and complete services support of its 8 centers of excellence.

Practicing and improving for the last four years, 18 Capital has achieved sustainable, rapid and stable growth. By the third quarter of 2011, 18 Capital had invested 700 million RMB, supported nearly 50 projects and teams. Games invested by 18 Capital have been launched one after another, and some even have gone global. On July 9, 2010, Tan Qunzhao, Board Chairman and CEO of Shanda Games, announced, the slogan of "Huge market, Grand stage and Large input, for a promising future" at the annual party, indicated that by optimizing business conditions, strengthening resource integrating and completing, and upgrading 18 value-added services, to make 18 partners enjoy more diversified resources and more free choices, achieve rapid growth and harvest greater success. Through this upgrading, 18 Capital will explore the future with partners for unlimited opportunities.

• 【Huge market】Continuously upgrading Shanda Games' leading market resources, to nurture our partners for sustainable development, connect them with larger market and embrace greater development.
• 【Grand stage】 Integrate powerful global strategic resources, and help our partners expand their global market domain, head to larger stages and achieve more excellences.
• 【Large input】Support great development with large input, allocate the best resources to the best products, and let more projects settle, bloom and bear fruits, to cultivate strong products and present wonderful performance.
• 【Promising future】Optimizing business conditions + supporting key project + improving the assistant producer mechanism. Unique, comprehensive and high-quality services, create a broad prospect and a promising future for partners.